Boston City FC and New Balance announce partnership
Image credit: Boston City FC
After recently launching a sister club in Brazil, NPSL club Boston City FC continued making waves with another sizable announcement Thursday.
Boston City FC and New Balance signed a multi-year apparel agreement that will keep the team outfitted in New Balance gear for the foreseeable future. The Boston-based athletic apparel company will provide Boston City custom kits, footwear, tracksuits and more.
“New Balance is incredibly excited and proud to announce a new sponsorship with our local NPSL team, Boston City FC,” said New Balance general manager global team sports Chris Gallo in the press release announcing the deal. “Our agreement together is a strong statement for New Balance in the region and we look forward to providing the best experience for both the players and fans on and off the field.”
Earlier this month, Boston City birthed a sister club in a different hemisphere: Boston City FC Brasil. The affiliate received more than 1,000 youth applicants to enter the academy before it even officially launched.
Now, with a multi-year deal in place with a major sportswear manufacturer and an expanding presence globally, Boston City FC appears to have positioned itself for a prosperous future — whether that’s in the NPSL or elsewhere.
“The level of commitment from New Balance is a clear indication that they believe in the longevity of the project we started two years ago,” Boston City FC managing director Craig Tornberg said. “They have recognized what we have achieved to date and see the tremendous potential Boston City has to influence and appeal to soccer fans in our region.
“We are incredibly honored to wear one of Boston’s premier brands, who have made such a global commitment to our sport. We look forward not only to wearing the New Balance uniforms, but also carrying out brand activation in the Greater Boston market, at matches, and through our youth soccer partnerships as we continue to integrate with our local community.”
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